History

Since 1979, we’ve made it our business to help our customers buy big name bargains for less.

Our first store opened in Hull in 1979 and proved to be an immediate success with local people. We opened further stores in quick succession throughout Hull and the East Riding. Then further stores followed in Lincolnshire and South and North Yorkshire.

We now trade from over 250 stores, with more than 3,300 people in our business. We are always striving to expand and spread our message of quality and value. What’s more, we have ambitions to open 20-30 new stores each year. We are going places!

1979

1979

1979

First shop corner off Field Street Holderness Road

1980

1980

Gillett Street cold store opens

1983

1983

1983

Neptune Street cold store opens

1986

1986

1986

Head Office relocated to Walcott Street

1988

1988

Reached 15 stores, first 18 ton fully liveried HGV delivered

1989

1989

July, turnover reaches £100,000 per week

1991

1991

November, ambient grocery turnover reaches £100,000 per week

1992

1992

1992

December, opened 30th store in Hornsea, customers reach 100,000 per week

1993

1993

February, turnover reaches £300,000 per week

1995

1995

March, acquire first 3 stores in the North East of England from Quayside

1996

1996

April, turnover reaches £500,000 per week

1998

1998

April, acquire 10 Snow City stores in Manchester and Liverpool area from Yearsleys, total stores 71, turnover reaches £1,000,000 per week

1999

1999

June, acquire 16 First Freeze stores in the Newcastle Area, company reaches 102 stores

2000

2000

First 44 ton articulated HGV acquired

2002

2002

2002

Company now employs 1,000 people, serving 500,000 customers per week

2003

2003

Malcolm Heuck retires, management buyout by Michael, David and Andrew Heuck

2006

2006

2006

Turnover reaches £2,000,000 per week

2009

2009

2009

September, company move to purpose built distribution centre at Melton, East Yorkshire

2012

2012

2012

September, acquisition of 53 Cooltrader Stores from Iceland

2015

2015

2015

New Endike store opens

2017

2017

2017

Our 250th store opens in the Merrion Centre in Leeds

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Amazing service!

Just like to say what amazing service I received at my local Heron store. The girl on the till was amazing - friendly and happy to help me. We don’t often see service like this today in shops. Well done to your staff!

Lynda S