About us

About us

Great quality, greater prices

Value at the expense of quality? No way! No-one knows that better than our customers.

Our customers constantly tell us how much they love our fantastic range of chilled and frozen foods and grocery products at prices none of our competitors can match. Buying for less, saving you more.

When we say “Best Buy Now!”, we mean it.

We have one of the fastest changing ranges of discounted products in the UK - what we have today might not be there tomorrow so don’t miss out! Our great range of everyday items cost less because we buy them in huge volume. We’ve been buying from our suppliers for over thirty years meaning we can negotiate huge discounts – savings that we then pass on to you.

Better, brighter stores are Right up your street!

Our stores are bright and attractive places to shop. Our staff are always on hand to help you track down any one of the hundreds of bargains in-store. So call in today in any one of our 250 shops throughout the North and Midlands and bag big name bargains for less!

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Amazing service!

Just like to say what amazing service I received at my local Heron store. The girl on the till was amazing - friendly and happy to help me. We don’t often see service like this today in shops. Well done to your staff!

Lynda S